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From the President

It’s not surprising that Alec Hickox has spent over a quarter century with companies that manufacture and market replacement parts for heavy and light equipment used in the construction industry. The foundation of his career was laid with experiences in marine, bridge, residential and commercial construction supervision, where he learned first-hand about equipment and parts quality, or the lack of.

Since then, Alec has crafted and instituted multiple successful sales and marketing strategies for several organizations, including entry into U.S. market for a large equipment rubber track products distributor, a start-up aftermarket rubber track and undercarriage supplier and most recently, the challenge of balancing retail and wholesale strategies for one of the world's largest equipment parts suppliers.

He has now partnered with Zhongce Rubber Group for the promotion and distribution of the Yonggu Family of Rubber Track Brands. Having a partnership with such an outstanding manufacturer is the perfect venture. We work together for the mutual benefit of the distributors with whom we do business.

Zhongce Rubber Group is skilled at creating strategies, tactics and systems needed to provide direction and guide organizations to continuously deliver increased sales and profits. One way we accomplish this is through producing the highest quality products possible. Another way is our service after the sale. We work hard for our distributors. We want the product sold correctly the first time for the mutual benefit of our distributors and end users. We offer extensive product training and support for lasting result.

We are available 24 hours a day 7 days a week to help you and your staff in any way. Let all of us at ZC Rubber show you why we are different than any other manufacturer you have worked with. We'll prove to you that we not only have the best products but we also have the best, most knowledgeable people who will work with you long after the delivery of product to maximize your profits and satisfaction.

At ZCR America, we are focused on providing distributors with the highest levels of customer satisfaction. We will do everything we can to meet your expectations. With a variety of offerings to choose from, we are sure you will be happy working with us. Look through our website, If you have any comments or questions give us a call toll free at 


Yonggu has been producing rubber tracks for construction, agricultural and military vehicles since 1978. We pride ourselves on Yonggu Quality. It is our number one goal, building the highest quality, longest lasting products that best benefit our customers. We know that our customers return to us because they are so pleased with the life of our products and service we provide before, during and after the sale.

Call us anytime 7 days a week

24 hours a day!


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